Tegh Rataul is a music marketing and brand strategist focused on shaping culture through immersive story-driven experiences. With a background in both independent and label-side music marketing, Tegh has helped develop and present brand activations for genre-defining artists - blending strategic thinking with a creative eye. His past experience spans directing music videos with millions of views, managing projects across industries, and building a soundscape with a global influence with his own creative collective “emotional architecture”. Tegh’s work lives at the intersection of music, design, and cultural storytelling - with a fluency in both the art and the architecture of brand expression.